Search Engine Optimization(SEO) is the foundation for a long term Internet marketing strategy.
Understand the direction and objective of your business and pin down the target areas from a marketing angle visualize your site from a customer's angle in order to reconstruct the content as the market needs it Analyze the current position in the search engine rankings. Understand the social positioning of the site - Link status & competitor analysis
SEO has become synonymous with higher traffic, sales and conversion and a better growth. Every business entity on the web has a budget allocated for the site optimization The most obvious benefits visible are..Your site starts getting recognized for a particular business and for a set of targeted keywords From a state of anonymity, your website achieves a level of respectability which was not possible without SEO A higher visibility means a higher traffic - which ultimately transforms to a better business results SEO is a long term investment and many times the results of a good SEO effort get better with age - just like an aged wine